At Part Two Agency we combine strategic consultancy with bespoke media experiences to elevate brands that are shaping the future of health and wellness.
From health technology to luxury retreats,
Part Two is a trusted strategic partner.
We understand the modern wellness consumer—what they care about, what drives their decisions, and how to capture their attention.
With an influential network of wellness experts, practitioners, health and lifestyle journalists, and content creators, we help brands to succeed in the wellness industry.
Get in touch
Featured clients
Who We Help
We work with innovative brands looking to connect with modern wellness consumers.
We decode the data, analyse consumer behavior, and deliver actionable strategies that drive results. Whether you're a fitness technology company or a luxury wellness retreat, we help you navigate the modern wellness industry and connect with your audience in meaningful ways.
Ways To Work With Us
Consultancy + Brand Strategy
We offer expert guidance to help wellness brands align with contemporary consumer trends. From understanding spending habits and digital behaviors to identifying key growth opportunities, we deliver the data and insights needed to drive innovation, outpace competitors, and redefine the future of wellness.
Enquire about your project
Experiences
Our bespoke wellness media experiences create lasting impact and meaningful connections. Whether it’s a wellness retreat for journalists or an experiential launch for creators, we showcase your brand’s mission and values in an immersive, engaging, and culturally relevant way.
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The Collective
Our network of wellness practitioners—including fitness instructors, nutritionists, sleep experts, and physiologists—connects your brand with leading industry voices. These collaborations enhance credibility and amplify your message to your target audience.
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Lucy Gornell
Sanchia Legister
Tamara Harnett
Gede Foster
Richie Norton
Louis Walcott
Dan Williams
Aicha Mckenzie
Oli Patrick
Sanchia Legister
Tamara Harnett
Gede Foster
Richie Norton
Louis Walcott
Dan Williams
Aicha Mckenzie
Oli Patrick
Lucy Gornell
Tamara Harnett
Gede Foster
Richie Norton
Louis Walcott
Dan Williams
Aicha Mckenzie
Oli Patrick
Lucy Gornell
Sanchia Legister
Gede Foster
Richie Norton
Louis Walcott
Dan Williams
Aicha Mckenzie
Oli Patrick
Lucy Gornell
Sanchia Legister
Tamara Harnett
Richie Norton
Louis Walcott
Dan Williams
Aicha Mckenzie
Oli Patrick
Lucy Gornell
Sanchia Legister
Tamara Harnett
Gede Foster
Louis Walcott
Dan Williams
Aicha Mckenzie
Oli Patrick
Lucy Gornell
Sanchia Legister
Tamara Harnett
Gede Foster
Richie Norton
Dan Williams
Aicha Mckenzie
Oli Patrick
Lucy Gornell
Sanchia Legister
Tamara Harnett
Gede Foster
Richie Norton
Louis Walcott
Aicha Mckenzie
Oli Patrick
Lucy Gornell
Sanchia Legister
Tamara Harnett
Gede Foster
Richie Norton
Louis Walcott
Dan Williams
Oli Patrick
Lucy Gornell
Sanchia Legister
Tamara Harnett
Gede Foster
Richie Norton
Louis Walcott
Dan Williams
Aicha Mckenzie
For Startups & Founders
We act as trusted advisors to start-ups and founders, helping them navigate the challenges of building and scaling a business in the wellness industry.
Get in touch
We understand the challenges of building a start-up, and understand what it takes to succeed as a business, and founder.
Our proven process supports founders across six key areas to ensure both business and personal growth:
Focus
Prioritise essential tasks, eliminate distractions, and gain clarity for you and your team.
Accountability
Foster a culture of responsibility with clear monthly action plans and results reviews.
Brand Strategy
Use consumer insights and trend analysis to connect with the right audience.
Growth & PR
Leverage our expertise in brand partnerships, experiential marketing, and media networks to expand your reach.
Decision-making
Make confident, data-driven decisions with our guidance and detailed questioning.
Business Dynamics
Build strong internal processes, refine relationships, and establish core company values.
This process is centered around regular accountability, consistent touchpoints, and tailored project-based support designed to drive results.
Enquire about your project
Co-Founders Adrienne and Sammi,
a husband-and-wife team with deep expertise in the wellness industry.
Adrienne
Adrienne is a leading wellness coach and brand advisor specialising in wellness innovation and future trends.
She has delivered keynotes and media events for Google, Spotify, Bupa, and Range Rover.
A contributor to Harper’s Bazaar and featured in British VOGUE and Women’s Health, Adrienne was listed as one of HSBC's "Top 25 Black Entrepreneurs to Watch."
A qualified movement coach and breathwork practitioner, Adrienne brings over 12 years of experience in wellness trend analysis, consumer behavior, and brand strategy.
adrienne@parttwoagency.com
Sammi
Sammi is the co-founder of FIIT, one of the UK’s leading fitness apps, hailed by WIRED as “the home workout app to beat.
With over 20 years of experience building and scaling businesses in the UK and UAE, Sammi is a trusted advisor and Non-Exec Director to wellness startups.
A triathlete and certified breathwork coach, he combines his passion for living well with a commitment to driving innovation and shaping the future of health and wellness.
sammi@parttwoagency.com
Part Two exists to help brands that help people live well. By supporting businesses committed to improving human health, we can contribute to a world where wellness is accessible, inspiring and impactful. We’re here to guide you through your
next chapter—welcome to Part Two.
If you’re a brand ready to make an impact in the wellness space, we’d love to help you reach your full potential. Contact us to learn more about how we can work together.
Get in touch
“This saved me time, money and a lot of frustration.”
Joe Alabi, CEO & Founder, Serena Organics
“You gave us so many pearls of wisdom, we truly appreciate your insight, candour and generosity. We can’t wait to see the impact it will have on our teams and our company.”
UBER Talent Acquisition Team
Featured clients
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