At Part Two Agency we combine strategic consultancy with bespoke media experiences to elevate brands that are shaping the future of health and wellness.
From health technology to luxury retreats,
Part Two is a trusted strategic partner.
We understand the modern wellness consumer—what they care about, what drives their decisions, and how to engage with them.
With an influential network of wellness practitioners, health and lifestyle journalists, and content creators, we help brands to succeed in the wellness industry.
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Featured clients
Who We Help
We work with brands that are leading the transformation of the wellness industry - connecting with consumers through insight, culture, and innovation.
Whether you're a fitness technology company or a luxury wellness resort, we help you navigate the modern wellness industry and connect with consumers in meaningful ways.
Ways To Work With Us
Consultancy + Brand Strategy
We deliver strategic consultancy for brands shaping the future of wellness.
Grounded in insight, shaped by culture, and delivered with impact. Our work helps brands understand evolving consumer behaviours and trends, identify new opportunities, and build market strategies that drive growth.
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Experiences
Our bespoke wellness experiences create lasting impact and meaningful connections. From curated retreats for press and media, to launch events for creators, to expert panels and talks, we showcase your brand in an immersive and culturally relevant way.
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The Collective
Our network of wellness practitioners, includes fitness instructors, nutritionists, sleep experts, and physiologists, to connect your brand with leading industry voices. These collaborations create PR opportunities, as well as enhancing credibility and trust.
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Lucy Gornell
Sanchia Legister
Tamara Harnett
Gede Foster
Richie Norton
Louis Walcott
Dan Williams
Aicha Mckenzie
Oli Patrick
Sanchia Legister
Tamara Harnett
Gede Foster
Richie Norton
Louis Walcott
Dan Williams
Aicha Mckenzie
Oli Patrick
Lucy Gornell
Tamara Harnett
Gede Foster
Richie Norton
Louis Walcott
Dan Williams
Aicha Mckenzie
Oli Patrick
Lucy Gornell
Sanchia Legister
Gede Foster
Richie Norton
Louis Walcott
Dan Williams
Aicha Mckenzie
Oli Patrick
Lucy Gornell
Sanchia Legister
Tamara Harnett
Richie Norton
Louis Walcott
Dan Williams
Aicha Mckenzie
Oli Patrick
Lucy Gornell
Sanchia Legister
Tamara Harnett
Gede Foster
Louis Walcott
Dan Williams
Aicha Mckenzie
Oli Patrick
Lucy Gornell
Sanchia Legister
Tamara Harnett
Gede Foster
Richie Norton
Dan Williams
Aicha Mckenzie
Oli Patrick
Lucy Gornell
Sanchia Legister
Tamara Harnett
Gede Foster
Richie Norton
Louis Walcott
Aicha Mckenzie
Oli Patrick
Lucy Gornell
Sanchia Legister
Tamara Harnett
Gede Foster
Richie Norton
Louis Walcott
Dan Williams
Oli Patrick
Lucy Gornell
Sanchia Legister
Tamara Harnett
Gede Foster
Richie Norton
Louis Walcott
Dan Williams
Aicha Mckenzie
For Startups & Founders
We act as trusted advisors to start-ups and founders, helping them navigate the challenges of building and scaling a business in the wellness industry.
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We understand the challenges of building a start-up, and understand what it takes to succeed as a business, and founder.
Our proven process supports founders across 5 key areas:
Focus & accountability
Prioritise essential tasks, eliminate distractions, and gain clarity.
Foster a culture of responsibility with clear monthly action plans and results reviews.
Brand Strategy & positioning
Use consumer insights and trend analysis to define your brand’s positioning and connect you with the right consumer
Growth & PR
Leverage our expertise in brand partnerships, experiential marketing, and PR network to expand your reach.
Decision-making
Make confident, data-driven decisions with our guidance and detailed questioning.
Business Dynamics
Build strong internal processes, refine relationships, and establish core company values.
Our process is centred around regular accountability, consistent touch points, and tailored project-based support designed to drive results.
Enquire about your project
Co-Founders Adrienne and Sammi
a dynamic husband-and-wife team with specialist expertise in the wellness industry.
Adrienne
Adrienne is a leading wellness coach and brand advisor.
She has delivered keynotes and media events for Google, Spotify, Bupa, and Range Rover.
A contributor to Harper’s Bazaar and featured in British VOGUE and Women’s Health, Adrienne was listed as one of HSBC's "Top 25 Black Entrepreneurs to Watch."
A qualified movement coach and breathwork practitioner, Adrienne brings over 14 years of experience in the wellness industry. A trusted voice at the intersection of health, culture, and innovation — Adrienne helps brands create strategies that are insightful, future-focused, and commercially impactful.
adrienne@parttwoagency.com
Sammi
Sammi is the co-founder of FIIT, one of the UK’s leading fitness apps, hailed by WIRED as “the home workout app to beat.
With over 20 years of experience building and scaling businesses in the UK and UAE, Sammi is a trusted advisor and Non-Exec Director to wellness startups.
A triathlete and certified breathwork coach, he combines his passion for living well with a commitment to driving innovation and shaping the future of health and wellness.
Sammi helps businesses and founders to succeed in an increasingly competitive and fast-moving wellness market.
sammi@parttwoagency.com
Part Two exists to help brands that help people live well. By supporting businesses committed to improving human health, we can contribute to a world where wellness is accessible, inspiring and impactful. We’re here to guide you through your
next chapter—welcome to Part Two.
If you’re a brand ready to make an impact in the wellness space, we’d love to help you reach your full potential. Contact us to learn more about how we can work together.
Get in touch
“This saved me time, money and a lot of frustration.”
Joe Alabi, CEO & Founder, Serena Organics
“You gave us so many pearls of wisdom, we truly appreciate your insight, candour and generosity. We can’t wait to see the impact it will have on our teams and our company.”
UBER Talent Acquisition Team
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